LongBridge App Launch Ad Campaign
Client: Metta Communication Ltd
My Role: KeyVisual 3D modeling and rendering
3D Software: Cinema 4D
Rendering: Octane
I collaborated with Metta to produce the Keyvisual for their LongBridge campaign, which is being utilized on MTR billboards, buses, and bus shelters. The brand features a character named Uncle Bridge, and my specific responsibilities included creating the 3D model, handling lighting, and rendering Uncle Bridge's appearance.
The visuals I created are 3D Rendered in high quality, with a particular focus on highlighting the texture of Uncle Bridge's clothing and cap in a realistic manner, perfect for billboard use. The largest outdoor advertisement featuring this character stands at a towering height of 9 meters in the heart of Hong Kong's central district.
9 Meter Outdoor Print advertisment
I have never created an outdoor print advertisement on such a large scale before. The tallest print measures 9 meters in height, and it is displayed in a 40-meter-long tunnel located in the central station of Hong Kong. We have designed the key visual to wrap around the entire tunnel.
The End
The presentation of this project has come to a close. I sincerely hope that you found it enjoyable. Thank you very much.