Similac - HMO 5 Commercial Ad
I was working with Metta communication, an advertising agency, to create KV 3D product rendering for their Similac campaign that uses across MTR billboard, bus shelter, and buses.
The 3D product shape was simple but we focus a lot on the detail of the product. We carefully mirror the material of each area like words and the shield. We use cloth technology to simulate the realistic milk texture and sculpted the milk shape curves.
Client: Metta Communication Ltd
My Role: Start to End of the 3D Prodcution + Compositing & Retouch
3D Software: Cinema 4D, Zbrush
Rendering: Redshift
Product Rendering
3D Modelling & Retouch
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
Export in
Multi Passes
Using the Redshift render in Cinema 4D, I outputed the diffuse map, reflection map, AO map, and ID map for the purpose of compositing.
Multi -Passes Export
Compositing in Photoshop
To retouch in Photoshop, I utilize multiple passes. I combine the product with the milk and use an ID map to make precise adjustments to the color and saturation of specific areas.
Behind The Scene
These are the frontal views of the product, which comes in various versions. It is important that the appearance remains identical across all these variations. These images will be utilized as thumbnails for the product for e-commerce
Behind The Scene
The use of product photos has been widespread across various media channels such as buses, bus stops, trams, trains, and tunnel banners. This campaign has garnered significant media coverage in Hong Kong.
The End
The presentation of this project has come to a close. I sincerely hope that you found it enjoyable. Thank you very much.