Adidas Flagship Store Relaunch with AR Experience

Type: Freelance Project
Client: Adidas
My Role: Start to End of 3D Animation Production
3D Software: Maya. Cinema 4D, Zbrush, Substance Painter
Engine: Babylon.js

The Background
Adidas partnered with local creative agency Weglow to create an engaging AR experience for their flagship store in the bustling Tsim Tsa Tsui street in Hong Kong.Using 3D modeling and animation, adorable AR characters representing their Original and Performance lines were developed. Users accessed the experience via QR codes or social media, witnessing vibrant animated characters in a transformed store. The characters' energetic movements enticed viewers, encouraging store visits. The AR experience was shareable, generating buzz and excitement on social media.

The Result
Through this innovative AR engagement, Adidas successfully drew attention to their flagship store, leveraging technology and creativity to provide a memorable and shareable experience for their audience.

Client: Weglow, Adidas
Task: Character 3D modeling, Texturing , Rigging, Animating and Web 3D integration.

Modelling + Texture + Animation + Web AR

In this complex project, I seamlessly integrated 3D animation into a Web 3D engine, facing challenges such as low character polygon count and texture for optimal speed. Using Maya and Substance Painter, I modeled, textured, and animated the characters. The rigging part is tricky because many feature in maya is not supported on Babylon.js (web 3d). After rigorous testing and refining, both animations now run seamlessly on the Adidas website.