Mirum Branding Video
Type: Mirum’s Project
My Role: Start to end of the 3D production (Hightlight: Particle FX)
Software: Cinema 4D + X-Particles
Rendering: Redshift
Mirum wanted to create a video to showcase its brand and unique capabilities - a connected experience, how one device is connected to another device to create an ecosystem.
The concept of the video shows a simple device being initiated and interacting with another device. As it touches the other device a signal is passed through the device and slowly changes to Mirum purple. Then iPad touches the rest of the devices like drones, VR, and watches. In the video, all devices are connected and changed to purple.
Language: English / Duration: 40s
Creating the particle transformation FX was a complex task as it needed to be applied to various objects in different shots. To accomplish this, I projected the UV map of each object from the side and created a transition map across it. The transition map was then utilized as the particle emitter to generate particles. By using this approach, I was able to control the transition speed and shape and ensure consistency throughout all shots.
Particle Transformation FX with X-Particles
Purple is a signature color for Mirum. We want to create a few abstract videos to showcase Mirum colors that could be used in presentations, video transitions, and billboards.
Client: Mirum
Task: 3D Animation, Branding, Concept
Abstract
Video
Mirum Branding
The End
The presentation of this project has come to a close. I sincerely hope that you found it enjoyable. Thank you very much.