HSBC Global - Age of Asia
Type: Mirum’s Project
My Role: Start to End of 3D Animation Production
Project: Character Design and 3D Animation
3D Software: Cinema 4D, X-Particles, Nuke
Rendering: Redshift
I served as the 3D production lead for a collaborative project between my former employer, Mirum, and their sister company, Superunion. The project entailed creating a 40-second global television commercial for HKBC assets management. In addition to overseeing the project, I managed a 3D production house based in Singapore, which was responsible for animating the fish and simulating the fish fin cloth-like movement. While working remotely, I used Cinema 4D in combination with X-particles to generate particle effects and create the particle dots animation. Finally, I composed all the elements together and delivered the completed video to the client.
Language: English / Duration: 40s
Behind The Scene
Displayed below are screenshots from the video. By clicking on each thumbnail, you can expand the screenshot.
Particle FX + Fish Animation
It took us a considerable amount of time to perfect the particles' appearance. We conducted various experiments with dot sizes, placements, densities, and colors to achieve the desired effect. To enhance the fish's shape, I incorporated a dot grid effect onto its body. The creative director also requested a transformation effect where the fish changes from dots to a realistic representation. I dedicated almost two weeks to exploring different transformation styles, resulting in multiple versions captured in the screenshots below.
1.1 million views
on Youtube
This video has been viewed more than 1.1 million times on YouTube and has been made available in multiple languages, allowing it to be broadcasted in various countries.
The End
The presentation of this project has come to a close. I sincerely hope that you found it enjoyable. Thank you very much.