HSBC - Mobile Cash Withdrawal
Type: Freelance Project
Client: HSBC
My Role: Start to End of 3D Animation Production
Project: Character Design and 3D Animation
3D Software: Maya. Cinema 4D, Zbrush, Substance Painter, Marelous Designer
Rendering: Arnold, Redshift
An online video has been created for the HSBC Hong Kong website with the purpose of promoting and educating people on how to utilize the Mobile Cash Withdrawal feature of the HSBC HK app. The video showcases a stylish and tech-savvy man who is well-versed in digital technology. The character's outfit boasts intricate details like furry sleeves and leather textures, which add to his realistic appearance.
Language: English / Duration: 01:10
Behind The Scene
Displayed below are screenshots from the video. By clicking on each thumbnail, you can expand the screenshot.
3D Modelling - John
For 3D modeling and UV work, I utilize Cinema 4D, while Zbrush is my go-to tool for sculpting hair. When creating jackets, I turn to Marvelous Designer and employ cloth simulation techniques to achieve a realistic look with appropriate folds. To add texture details such as leather, I use Substance Painter. Lastly, for rigging purposes, I rely on Maya.
Work in progress character design
Jacket Details with Marvelous Designer
Initially, I utilized Zbrush to generate creases on the fabric, but the outcome was unsatisfactory. Subsequently, I experimented with Marvellous Designer, a software renowned for producing lifelike clothing, and the result was remarkably impressive. Additionally, I refined the cloth's stiffness to impart a leather-like appearance.
3D Modelling - Marry
The workflow is similar. For 3D modeling and UV work, I use Cinema 4D, while Zbrush is my preferred tool for sculpting hair. When creating upper wear, I rely on Marvelous Designer to apply cloth simulation techniques that produce realistic folds. To add textural details like fabric, I use Substance Painter. Finally, for rigging, I depend on Maya.
Look Closer
Maunal Keyframe with Video Reference
John's animation was created using video reference, and while the outcome was acceptable, there was still room for improvement. Our Creative Director partner pointed out that the movements appeared too rigid and lacked a lifelike quality, particularly when John was standing still. As a result, we have decided to invest in a motion capture suit for our future projects. We believe that motion capture technology can capture subtle movements, resulting in more realistic and dynamic animations.
The End
The presentation of this project has come to a close. I sincerely hope that you found it enjoyable. Thank you very much.